LOS ANGELES (May 24, 2012) - The Los Angeles Unified School District (LAUSD) sent electronically today its first-ever social media survey to all employees, and more than 100,000 parents to gauge their familiarity with Twitter, Facebook and other increasingly popular methods of online communication. Results from the survey, which closes on June 19, will help the District determine how best to reach its key constituencies, including students, using social media.
“This survey is part of the District’s ongoing effort to keep current with social media; the communication platform of the present and future,” said Tom Waldman, director of LAUSD’s Office of Communications & Media Relations, which designed and commissioned the survey. “The survey will both help the District understand the level of social media usage at the LAUSD, and inform teachers, principals, and parents of steps being taken to enhance the District’s social media capabilities.”
Waldman will work closely with Stephanie Abrams, the LAUSD’s Director of Social Media, in coordinating the responses and determining next steps. “We hope to further transparency and understanding within the District by encouraging open dialogue and sharing information through the ever growing presence of social media,” said Abrams.
Among other things, the 10-question survey will ask whether respondents use social media in their work, the reasons they do so, how long they have been using social media in their personal and professional lives, and the various social media networking services they use.